demotivate de‧mo‧ti‧vate [diː'məʊtəveɪt ǁ -ˈmoʊ-] verb [transitive]
HUMAN RESOURCES to make people less willing to do their job:

• Delayering (= reducing the number of management levels ) can create insecurity, demotivate staff and lower their morale.

— demotivated adjective :

• As a result of the redundancies, we now have a demoralised and demotivated workforce.

— demotivating adjective :

• Lack of challenge can be very demotivating.

— demotivation noun [uncountable] :

• Demotivation in the workplace leads to a rise in the number of sick days.

* * *

demotivate UK US /ˌdiːˈməʊtɪveɪt/ verb [T] HR
to make someone feel less interested in and enthusiastic about their work: »

This pay package will deeply demotivate our workers.


Staff are demotivated by the constant pressure of impossible goals.

Compare MOTIVATE(Cf. ↑motivate)

Financial and business terms. 2012.

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Look at other dictionaries:

  • demotivate — 1976; see DE (Cf. de ) + MOTIVATE (Cf. motivate) …   Etymology dictionary

  • demotivate — ► VERB ▪ make less eager to work or make an effort. DERIVATIVES demotivation noun …   English terms dictionary

  • demotivate — UK [diːˈməʊtɪveɪt] / US [dɪˈmoʊtɪˌveɪt] verb [transitive] Word forms demotivate : present tense I/you/we/they demotivate he/she/it demotivates present participle demotivating past tense demotivated past participle demotivated to make someone lose …   English dictionary

  • demotivate — [c]/diˈmoʊtəveɪt/ (say dee mohtuhvayt) verb (demotivated, demotivating) –verb (t) 1. to remove motivation from. –verb (i) 2. to free oneself from the desire to aspire to success, achievement, etc.: to demotivate to reduce stress. –demotivation,… …  

  • demotivate — v.t., demotivated, demotivating. * * * …   Universalium

  • demotivate — verb To decrease the motivation of a person or a group. Ant: motivate …   Wiktionary

  • demotivate — de|mo|ti|vate [ di moutı,veıt ] verb transitive to make someone lose their enthusiasm and interest ╾ de|mo|ti|v|at|ing adjective …   Usage of the words and phrases in modern English

  • demotivate — de·mo·ti·vate || ‚diː məʊtɪveɪt v. cause to be unmotivated, reduce excitement or inspiration …   English contemporary dictionary

  • demotivate — verb make less eager to work or study. Derivatives demotivation noun …   English new terms dictionary

  • demotivate — verb (T) to make someone less eager or willing to do their job demotivating adjective: Lack of sufficient challenge at work can be very demotivating. demotivation noun (U) …   Longman dictionary of contemporary English

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